eFeed, the torchbearer of environmental health through animal nutrition, employs AI to deliver efficient solutions to farmers, dairies, and consumers. We were entrusted with a multifaceted design project to amplify their impact:
Client:
eFeed
Category:
Website
User Research
Delving deep into the lives of Indian farmers, we unearthed insights into their tech habits, daily routines, cultural nuances, and social behaviors. This invaluable data informed the creation of an intuitive app, tailored to their needs.
UX Writing & Branding
We transformed complex scientific jargon into a compelling brand narrative, crafting website, brochure, and pitch deck copy that resonated with investors, farmers, and the wider public, making eFeed's mission easily digestible and relatable.
Illustrations
Our custom illustrations breathed life into the world where AI meets Agriculture, enhancing the visual storytelling of their website and representing their stakeholders more prominently.
Website (UX & UI)
Through an interactive website adorned with animations, illustrations, and micro interactions, we translated eFeed's mission into a dynamic digital experience. By segmenting journeys for each stakeholder—consumers, farmers, investors, and feed manufacturers—we ensured a tailored navigation that brought eFeed's vision to life.
eFeed: Where AI-powered nutrition meets a greener future, fostering a connection between technology and agriculture that benefits all.
