Benani Wealthfront is not just another financial consulting firm; it's a beacon of change in investment management. We crafted their visual identity that embodies their values and mission.
Client:
Benani Wealthfront
Category:
Website Design | Brand Identity | UX Writing
Logo
We distilled their essence into a simple yet elegant logo – a fusion of the letter 'B' intertwined with bar graphs symbolizing growth. The goal was to create something that was simple yet powerful and we achieved this through motifs that stand out while blending with each other perfectly.
Brand Identity
Colors are central to their brand identity and emotions they wanted to evoke in their audience so we created a soft emerald gradient, illuminating a white canvas that represents transparency. We added a dash of lemon green to connect with a modern audience that also acts as a striking contrast against the deep emerald jeweled tones.
UX Writing and Website Design
Beyond visuals, we delved into UX writing and website design, applying shikake principles to create an immersive digital experience. Effective micro-interactions are woven into the scroll, ensuring a seamless journey.
Key Takeaways
Elegantly transforming financial consulting, Benani Wealthfront's brand radiates transparency and modernity, inviting users into an immersive, innovative digital realm.
